This series from World Tea News aims to shine light on the different roles and jobs in the tea industry.
Blending is one of the most creative parts of my work. I’ll gather ingredients, check my notes, and prepare several variations of a formula. Each version is compared side by side. If one isn’t quite right, I’ll adjust ratios and repeat until the flavor feels balanced and distinctive.
Once a new blend is finalized, I often draft its web copy right away. Even if the tea won’t launch for months, writing in the moment helps capture the excitement and ensures we’re ready when release day comes. If it’s for a client’s custom blend, I’ll prepare a few versions as well, to maximize their tasting session and better analyze feedback when they provide it.